We cut our teeth with search engine optimization back in 2010. SEO is our background, and within that field it encompasses many technical and creative facets, to name a few;
web design
page speed
website optmization (on-line)
off-page optimization
marketing
content creation
analytics
algorithm analysis
networking
reputation management
The seo itinerary is endless. But all of them factor together to create the perfect outcome, getting as much as you can out of a clients website, in terms of technical optimization, and content creation, so that it satisfies both customers and the ever changing hard taskmaster that is the search engine. Namely it involves chasing algorithms and making sure clients websites can ride the turbulent changes brought about by a seemingly callous search engine, that suddenly without warning decides to change the rules. Primarily everything was about satisfying Google. But now Bing has close to 20% market share and growing, seemingly new changes are on the horizon, and it would be unwise to discount Bing as the traffic potential is simply phenomenal.
In 2022 we began experimenting with getting companies to appear in the search box as autosuggestions. Some call it the autocomplete function. After initial tests in 2021 we discovered we can get websites to appear for search queries. And after a lot of testing we began rolling this out to clients and as of mid 2024 we had over 6000 keyword terms appearing in the autocomplete in Google & Bing.
SEO is good, but it has one drawback. You can only take up one listing, and sometimes at a stretch 2 on the page. Search engine pages are getting very crowded these days, there can be over 20 listings and your website can be the No 1 organic listed company, but browsers still have to scroll over a third of the page down, before they see your result. There is a lot of scope for distractions as sponsored listings, local ads, PPC, Google Business Profiles, maps, videos, questions and knowledge graphs are all pushing in on the organic listings, and giving them less priority than they used to have.
Cracking page 1 is not as good as it used to be…..
So we found another solution. SBO. We didn’t invent search box optimization, but we perfected it in our own way. SBO is a game-changer, it allows companies to feature alone, sometimes exclusively, but if you own 90-98% of the surface area of page 1, that’s a lot better than owning 5-10%, if you manage to crack the top spot in the organic listings.
We also believe it is a much fairer system than PPC. So in a lot of ways it’s a more ethical style of marketing, especially for the small guy, the mom and pop store, the local roofer, who wants to take on the big box companies. Because that’s exactly what you can do, you can take on the blue chip fortune 500 companies at their own game and win with this system.
That’s the way it is right now. Will it be that way forever? Probably not, as market forces dictate competition and drive competitiveness. But right now we are one of the first companies in the world to successfully bring this to market, so now is about the best time to come onboard.